The #1 survey process in the club industry for gathering accurate data, analyzing results and comparing them to industry benchmarks, and using the findings to get projects approved!
A membership survey is the essential first step in addressing any club challenge or controversial issue, be it clubhouse, strategic, financial, facility or operational in nature. A McMahon survey provides your club with the information that is necessary to understand the needs, concerns and expectations of your members. Our database of comparable results from the more than 1,400 membership surveys completed is unmatched in the club industry.
McMahon has received BoardRoom Magazines Membership Survey Firm of the Year Award – 11 years in a row!
McMahon customizes the survey process that best fits your needs. The McMahon research process, with its Value Boundary™ survey tool, assures consensus building that involves the membership in the beginning of your planning process.
Download Our Membership Survey Brochure