Taking the Long View: Stewardship Over Experience
When visiting private clubs across the country, I often hear members speak about their club in terms of service, dues, amenities, dining, and value. That is understandable. Members should expect excellence. But in a member-owned club, the member is not simply a customer.
A customer asks, “What am I getting for what I pay?”
An owner asks, “What are we building, protecting, and passing on?”
That difference is at the heart of club stewardship.
Private clubs are multi-generational institutions. Today’s members enjoy facilities, traditions, reputations, and cultures that are often shaped by decisions made long before they joined. Clubhouses were built, golf courses improved, harbors maintained, dining rooms renovated, courts added, pools constructed, and capital reserves funded because prior generations accepted responsibility beyond their own immediate benefit.
Stewardship asks today’s private club members to do the same.
Resisting the Easy Way Out
The challenge is that short-term thinking is often easier in club governance. It is easier to defer investment, avoid assessments, satisfy the loudest voices, or postpone difficult decisions to the next Board. However, deferral is still a decision. While buildings age, systems fail, and member expectations evolve, the best clubs continue to improve.

What appears to be financial restraint in the moment can become far more expensive later, both in capital cost and in lost relevance. The strongest clubs understand this. They do not confuse tradition with standing still. They respect the past while planning for the future. They recognize that a club must continually earn its place in members’ lives, not only through service, but through facilities, programming, and experiences that remain meaningful across generations.
This does not mean chasing every trend or funding every wish-list item. Stewardship requires discipline. It requires understanding what members value, what the club truly needs, and how individual projects fit into a larger vision. A dining renovation, marina improvement, golf course project, wellness facility, racquet investment, or clubhouse expansion should never be evaluated only as a standalone request. Each should be considered in terms of how it strengthens the club as a whole.
Moving from Reaction to Stewardship
Thoughtful planning moves clubs from reaction to stewardship. Strategic planning clarifies purpose. Member research separates consensus from anecdote. Facility master planning turns priorities into a disciplined roadmap.
The better question is not, “Do I personally use this?” It is, “Will this make our club stronger for the future?”
Private clubs endure because they offer belonging, shared experiences, and genuine connection; those qualities must be protected and renewed. The club we enjoy was shaped by those before us. The club that future generations inherit will be shaped by the decisions we make now.
That is the long view. That is responsible ownership. That is club stewardship.
About David Dew, CCM, CCE
David brings over 30 years of experience in hospitality and private club management, with a career focused on creating exceptional member experiences within both developer-owned clubs and equity-owned, board-governed environments. A graduate of the University of North Carolina at Chapel Hill, David’s expertise spans strategic planning, real estate development, and overseeing transformative capital projects, including golf course construction, clubhouse renovations, and long-term master planning. As a member of two private clubs himself, David brings a unique perspective to his professional expertise, understanding firsthand the expectations and needs of club members. He holds the prestigious Certified Club Manager (CCM) and Certified Chief Executive (CCE) designations, reflecting his deep commitment to professional excellence.
David’s leadership roles have included serving as President and CEO of Lake Toxaway Company, General Manager of coastal communities Belfair and Dewees Island, and as a former Partner & COO of Forest Creek Golf Club in Pinehurst, NC. In addition, David is a North Carolina Real Estate Broker, successfully managing property development projects in luxury private club communities. His involvement with the National Golf Course Owners Association and the National Club Association through the years further highlights his dedication to advancing the private club industry.
Once named Club Manager of the Year in the Carolinas, David’s contributions include serving as President of the Carolinas Chapter of CMAA and a member of its Board of Directors, along with participating on various National Committees. A sought-after thought leader, he has spoken at numerous industry conferences across the country on topics ranging from operational excellence to community engagement.
David is married to his college sweetheart, Angela, and they have two sons. In his free time, he enjoys traveling with his family and serving his community as a volunteer firefighter. He also assists with the Fireman’s Relief Fund and has been extensively engaged in disaster relief efforts across the southeast. David’s passion for leadership, dedication to his community, and commitment to excellence continue to inspire those around him.

