What is a Strategic Planning Refresher?

Portrait Of Male Boss With Team In Meeting

Why Clubs Today Are Refreshing Strategically – The simple, effective way to make strategic plans work.

Strategic planning for private clubs has always been viewed as a laborious task for boards and managers; but it doesn’t have to be that way. It can be a much shorter, easier and effective process done over a three-week period requiring only a single half-day planning session, and a lot of before and after work by McMahon’s consulting team. Often times, strategic planning is done in months’ long processes with voluminous collections of questionable data that does more to confuse issues than actually resolving them. Not so for McMahon’s Refresher planning, which brings the best private club expertise to your club. The Strategic Planning Refresher reconfirms a club’s mission and focuses on solving its three or four major strategic challenges. It develops goals and specific action plans which most affect a club’s success. And at McMahon, we not only help identify solutions to club challenges, but we have the in-house consulting expertise to actually help you make the changes in membership, facilities, finances, dining and communications.

More and more clubs are refreshing their offerings and strategic plans as is evidenced by the following clubs doing Refreshers with McMahon Group, the strategic planning and nationally recognized leader, to improve all aspects of private clubs. a partial list of Refresher Clubs includes:

Camelot Golf & Country Club 

Cascade Hills Country Club

Edgeworth Club

Franklin Country Club

Golf Club of Avon

Laurel Creek Country Club

Michigan Shores Club

Naples Lake Country Club

Ruth Lake Country Club

Seabrook Island Club

The Country Club of Virginia

Valley Lo Club

Contact us today to schedule your strategic planning refresher.


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About Bill McMahon, Sr. AIA, OAA

Bill is a strategic, financial and architectural planning consultant to clubs throughout North America. He established McMahon Group in 1983 as an affiliate of the family architectural firm his grandfather founded in 1906. Over the ensuing years, the firm has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. To date, the firm has assisted more than 2,000 private clubs across the United States, Canada, Asia, Europe and the Caribbean. McMahon Group provides a unique approach to developing club facility projects first establishing design and financial feasibility so membership approval is achieved. Thereafter final design and construction firms are selected to build the member approved project.

Mr. McMahon is unique among club consultants in providing an integrated strategic, financial and architectural approach to solving club problems. His personal involvement with his own clubs in St. Louis (serving in the roles of president, board member and committee member) has allowed him to bring unparalleled experience to each client. Mr. McMahon’s club memberships have included Bellerive Country Club (St. Louis), Racquet Club Ladue (St. Louis), University Club of St. Louis, Spring Lake Yacht Club (Michigan) and the Royal Yacht Club of Tasmania.

Mr. McMahon is a graduate of Washington University School of Architecture in St. Louis and holds architecture licenses in 44 U.S. states and in Ontario, Canada. He is a featured author in industry publications and a featured speaker at the annual conferences of the Club Managers Association of America, the Canadian Society of Club Managers, the National Club Association and the Hospitality, Financial and Technology Professionals. He serves as a visiting lecturer at continuing education sessions offered by regional CMAA chapters and at Michigan State University. Bill is a co-author of McMahon Club Trends®, the comprehensive research reports on strategic issues facing private clubs published with the National Club Association. He is also founder of the Excellence in Club Management Award.

Mr. McMahon is a member of the American Institute of Architects, and the National Club Association. He is a former president of the Missouri Council of Architects, AIA and has served on various charitable boards in the St. Louis area.

More articles by Bill McMahon, Sr. AIA, OAA