Your Club Must Achieve “Favorite Place Status”
With threats of more and more high-end public fee golf courses, quality Life Time Fitness Centers and trendy chef owned restaurants dotting our communities, it’s necessary to ensure that your club is one of your members’ favorite places to meet friends and family, relax and enjoy a great meal.
I feel blessed and thrilled to join McMahon Group to share my expertise in raising both the levels of club members’ expectations and operational execution with a focus on enhancing a club’s dining experience. While sports and recreation are, traditionally, the main attraction that has driven member recruitment for a while now, McMahon Group has learned, from their extensive
membership survey research with well over 1,200 private clubs, that it is social experiences in the clubhouse and its surrounding patios that contribute most to member retention. Ninety percent (90%) of members and spouses repeatedly state that dining is more important than golf and that they want their club to be one of their favorite places to dine.
With threats of more and more high-end public fee golf courses, quality Life Time Fitness Centers and trendy chef owned restaurants dotting our communities, it’s necessary to ensure that your club is one of your members’ favorite places to meet friends and family, relax and enjoy a great meal. Everybody eats! The clubhouse is the hub where “club” happens, and “club” is the intangible that is “the experience a member can’t get anywhere else”. It is THE reason your club stays relevant in your members’ lives. If your dining amenity is only just as good as the restaurant just down the road, that eatery becomes a threat to you and your club.
“Doing the simple things very well” is the foundation all dining success is built upon.
It is the blocking and tackling (football metaphor) of every successful dining experience. The “simple things” are all of the accouterments that go with every successful dining establishment anywhere. Your club must be easy and convenient (“friction-less” is my new favorite descriptor). It must be reliable and consistently provide a quality product that always passes the “Delicious Test”. Service must be excellent at an understood and appreciated value. The “simple things” at a private club must also include familial relationships with all staff – where products, services and experiences are repeatedly and easily personalized. It is the place where special orders don’t upset us, they delight us! At their clubs, members are able to have it their way. Again, this is the intangible that creates the experience bonding a member to their club.
McMahon Group feels achieving “Favorite Place Status” is a significant key element to your club’s survival in today’s ever increasing competitive market.
Since being founded in 1983, McMahon Group has become the leader of strategic, facility and master planning for private clubs. They have mastered a strategic process that focuses on the
member by utilizing a variety of focus groups and surveys that bring clarity to a club’s mission and vision, articulating an actionable strategic plan that boards approve and management implements. We are now focusing this same strategic process focused on club dining. McMahon Group feels achieving “Favorite Place Status” is a significant key element to your club’s survival in today’s ever increasing competitive market. Dining has become the greatest challenge and greatest opportunity.
We taste food and we savor a great dining experience. If your club’s dining program could use an overhaul or just a pick-me-up, I’m excited to help you achieve it! Take the guesswork out of ensuring your members think of your club as a “Favorite Place”. Schedule a First Impressions Visit to start the process by contacting Alison Duffy at firstname.lastname@example.org or 800.365.2498.
About Bill McMahon, Sr. AIA, OAA
Bill is a strategic, financial and architectural planning consultant to clubs throughout North America. He established McMahon Group in 1983 as an affiliate of the family architectural firm his grandfather founded in 1906. Over the ensuing years, the firm has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. To date, the firm has assisted more than 2,000 private clubs across the United States, Canada, Asia, Europe and the Caribbean. McMahon Group provides a unique approach to developing club facility projects first establishing design and financial feasibility so membership approval is achieved. Thereafter final design and construction firms are selected to build the member approved project.
Mr. McMahon is unique among club consultants in providing an integrated strategic, financial and architectural approach to solving club problems. His personal involvement with his own clubs in St. Louis (serving in the roles of president, board member and committee member) has allowed him to bring unparalleled experience to each client. Mr. McMahon’s club memberships have included Bellerive Country Club (St. Louis), Racquet Club Ladue (St. Louis), University Club of St. Louis, Spring Lake Yacht Club (Michigan) and the Royal Yacht Club of Tasmania.
Mr. McMahon is a graduate of Washington University School of Architecture in St. Louis and holds architecture licenses in 44 U.S. states and in Ontario, Canada. He is a featured author in industry publications and a featured speaker at the annual conferences of the Club Managers Association of America, the Canadian Society of Club Managers, the National Club Association and the Hospitality, Financial and Technology Professionals. He serves as a visiting lecturer at continuing education sessions offered by regional CMAA chapters and at Michigan State University. Bill is a co-author of McMahon Club Trends®, the comprehensive research reports on strategic issues facing private clubs published with the National Club Association. He is also founder of the Excellence in Club Management Award.
Mr. McMahon is a member of the American Institute of Architects, and the National Club Association. He is a former president of the Missouri Council of Architects, AIA and has served on various charitable boards in the St. Louis area.