Your Club’s Ultimate Success Today and in the Future

Key to success
Key to success

It is always rewarding when an article you’ve crafted resonates amongst our industry peers. My article articulating the nine rules all clubs must live by in order to be successful, that was first published in the Winter 2018 edition of NCA’s Club Trends has done just that. Quite honestly, this article is my manifesto, developed over my career while managing both public, for-profit restaurants and banquet facilities and 501(c) 7 private clubs. Its bottom line tells the story of how it’s necessary to consistently meet AND exceed your members’ expectations every day and to put yourself and your Club on a continuous path of reinvention. You must cherish the core values and traditions that are at the epicenter of your Club’s existence while embracing the new trends that make living today and tomorrow exciting.

Is your Club consistently meeting and exceeding your members’ day to day expectations? Do your Club committees and management team truly know and understand why your members are members? Is your Club managed strategically and have the ability to anticipate your members’ needs and wants? Are you and your team prepared and poised to serve on a moment’s notice? Does the team execute flawlessly, never fumbling the ball? Is everyone continuously enthusiastic; is happiness and joy an infectious bug at your Club? And finally, do all your team members have a sense of urgency about everything they do, not only for members, but also for their team associates? If the answers to any of these critical questions are anything but YES, I’d love to be invited to visit you and your Club for a complimentary First Impressions Visit where we can begin to understand why and build a roadmap with you and your team to success.

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About Richard Lareau

Director of Member Experience

Richard has worked in private club management since 1992. His more than 24 years of experience as a Club Manager and Chief Operating Officer, achieving the highest levels of success in Board relations and as an operations specialist has garnered him well-earned acclaim in the industry. Successful management systems in team building, food and beverage, human resources, communications, marketing, golf, fitness, aquatics, and youth programming are all in the tool bag he carries with him when visiting clubs seeking help.

He has proven success in developing and implementing strategic plans along with master facility planning, kitchen and dining room design development, and construction management.

Richard is a Certified Club Manager (CCM) and Certified Chief Executive (CCE). He is the winner of the 2009 Mel Rex Award from the Excellence in Club Management® Awards (ECM); and, was awarded Club Manager of the Year by the Texas Lone Star Chapter in 2013 for his achievements and contributions to the private club industry. Richard is an active member of Les Amis des Escoffier, Chaine des Rotisserie, The International Wine Society and a lifetime honorary member of the Catering Executives Club of America.

More articles by Richard Lareau
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