Your Club’s Ultimate Success Today and in the Future

Key to success
Key to success

It is always rewarding when an article you’ve crafted resonates amongst our industry peers. My article articulating the nine rules all clubs must live by in order to be successful, that was first published in the Winter 2018 edition of NCA’s Club Trends has done just that. Quite honestly, this article is my manifesto, developed over my career while managing both public, for-profit restaurants and banquet facilities and 501(c) 7 private clubs. Its bottom line tells the story of how it’s necessary to consistently meet AND exceed your members’ expectations every day and to put yourself and your Club on a continuous path of reinvention. You must cherish the core values and traditions that are at the epicenter of your Club’s existence while embracing the new trends that make living today and tomorrow exciting.

Is your Club consistently meeting and exceeding your members’ day to day expectations? Do your Club committees and management team truly know and understand why your members are members? Is your Club managed strategically and have the ability to anticipate your members’ needs and wants? Are you and your team prepared and poised to serve on a moment’s notice? Does the team execute flawlessly, never fumbling the ball? Is everyone continuously enthusiastic; is happiness and joy an infectious bug at your Club? And finally, do all your team members have a sense of urgency about everything they do, not only for members, but also for their team associates? If the answers to any of these critical questions are anything but YES, I’d love to be invited to visit you and your Club for a complimentary First Impressions Visit where we can begin to understand why and build a roadmap with you and your team to success.


Read another club operations article – Bad Members Drive Good Members From Clubs


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About Bill McMahon, Sr. AIA, OAA

Bill is a strategic, financial and architectural planning consultant to clubs throughout North America. He established McMahon Group in 1983 as an affiliate of the family architectural firm his grandfather founded in 1906. Over the ensuing years, the firm has expanded its club consulting services beyond clubhouse improvement planning to a full range of services for all aspects of private club challenges. To date, the firm has assisted more than 2,000 private clubs across the United States, Canada, Asia, Europe and the Caribbean. McMahon Group provides a unique approach to developing club facility projects first establishing design and financial feasibility so membership approval is achieved. Thereafter final design and construction firms are selected to build the member approved project.

Mr. McMahon is unique among club consultants in providing an integrated strategic, financial and architectural approach to solving club problems. His personal involvement with his own clubs in St. Louis (serving in the roles of president, board member and committee member) has allowed him to bring unparalleled experience to each client. Mr. McMahon’s club memberships have included Bellerive Country Club (St. Louis), Racquet Club Ladue (St. Louis), University Club of St. Louis, Spring Lake Yacht Club (Michigan) and the Royal Yacht Club of Tasmania.

Mr. McMahon is a graduate of Washington University School of Architecture in St. Louis and holds architecture licenses in 44 U.S. states and in Ontario, Canada. He is a featured author in industry publications and a featured speaker at the annual conferences of the Club Managers Association of America, the Canadian Society of Club Managers, the National Club Association and the Hospitality, Financial and Technology Professionals. He serves as a visiting lecturer at continuing education sessions offered by regional CMAA chapters and at Michigan State University. Bill is a co-author of McMahon Club Trends®, the comprehensive research reports on strategic issues facing private clubs published with the National Club Association. He is also founder of the Excellence in Club Management Award.

Mr. McMahon is a member of the American Institute of Architects, and the National Club Association. He is a former president of the Missouri Council of Architects, AIA and has served on various charitable boards in the St. Louis area.

More articles by Bill McMahon, Sr. AIA, OAA
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